Leadership

Fractional Chief Marketing Strategist

Transforming brands, aligning teams, and driving customer-centered growth.

Laura McMillan
Laura McMillan

bringing strategic focus to elevate your brand, improve customer experiences, and drive results

How I Help
- Shape and execute a unified marketing strategy that strengthens brand identity, elevates customer experience, and aligns directly with business goals.

- Create alignment across marketing, sales, product, and operations to ensure every initiative supports revenue, retention, and brand consistency.

- Turn market and customer insights into actionable plans.

Results of our partnership

Our Core Services for Fractional Chief Marketing Strategist

01

Market Research & Competitive Insights

Conduct research, analyze industry trends, and deliver strategic insights that empower smarter decisions and proactive market positioning.

02

Strategic Marketing Roadmap

Develop clear, data-driven marketing strategies and annual roadmaps that guide priorities, budgets, campaigns, and brand development.

03

Brand Positioning & Messaging

Define or refine the brand identity, core messaging, value propositions, and customer narratives that differentiate the organization and build trust.

04

Cross-Functional Marketing alingment

Align marketing with sales, product, and service teams through communication, shared KPIs, collaborative planning, and unified go-to-market execution.

05

Customer Experience & Journey Optimization

Map customer journeys, identify friction points, and create meaningful engagement strategies that improve satisfaction and long-term loyalty.

06

team
confidence

Build internal capability through hands-on coaching and clear process frameworks, ensuring long-term ownership beyond our engagement.

ALIGNMENT

Organizations don’t need more one-off tactics, they need unified marketing leadership

As a Fractional Chief Marketing Strategist, I serve as an extension of your executive team to bring clarity, leadership, and strategic focus to orgs that need marketing maturity, stronger positioning, and measurable results. Let's see if we are a great fit!

availability

We contract for 15 hour work weeks. We can discuss if more is needed based on your needs and team size.

commitment

We have a six month minimum contract to get things moving forward then month to month after.

Request a Discovery Call